Lazerrfreeks
We designed a bold, streetwear-inspired hoodie for Lazerr Freeks that fused esports culture with modern fashion aesthetics, built to stand out on stage and in everyday streetwear.
category
Graphic Design
Service
Merchandise Design
Introduction
Lazerr Freeks approached Vealth Media to design a standout hoodie for their upcoming merch drop. This piece would embody the energy of esports while resonating with a fashion-forward audience. The aim was to move beyond typical gaming apparel and deliver something bold, wearable, and culturally relevant, merch that fans could confidently wear on stage, at events, or in everyday life.
How Did Vealth Take Their Vision To Life?
Our creative direction diverged from the usual esports design norms. Instead, we embraced a streetwear-forward aesthetic to appeal to core fans and a wider style-conscious crowd. The hoodie’s front features Lazerr Freeks’ name in sharp gothic typography, a modern nod to gaming heritage with lasting visual appeal. On the back, we designed a large-scale, illustration-led graphic that injects energy and identity without compromising wearability. This balance of boldness and simplicity helped shape the hoodie into an actual crossover piece, fit for fans, players, and cultural moments alike.
Conclusion
The result was more than just merch. It became a statement piece. By blending esports branding with streetwear sensibility, Vealth Media helped Lazerr Freeks create a hoodie that expanded their brand presence and connected with fans on and off the stage. It redefined what team merchandise could look like in a lifestyle context.
More of Our Work!
